The real reason your practice isn’t growing (and how to fix it this week)

Let me guess: you want to grow your practice… but somehow an entire week has passed and you haven’t done a single thing to market it. No email, no ad, no blog, no follow-up. Just vibes and “I’ll do it later.” The uncomfortable part is that you know this pattern, and you know it’s holding you back. But knowing still isn’t doing. Why Your Practice Starts Drifting (And Why You Do Too) Here’s the thing: I get it. You’ve got a job, a family, a life, responsibilities that pull you in ten different directions. But if you don’t carve out specific, non-negotiable time to work on your business, it will drift. And when it drifts, you drift. Suddenly you’re two months behind, seeing messages in the WhatsApp group about GPTs, AI content, new tools, shared strategies, and you’re thinking: “What the hell is everyone talking about?” Progress doesn’t disappear overnight - it dissolves through tiny moments of avoidance. You Have Tools. You’re Just Not Using Them. It’s not that you lack support. You have more tools than any previous generation of practitioners: targeted marketing systems, tech platforms, AI shortcuts, content frameworks, and an entire network of franchisees to lean on. A coaching franchise is designed to remove the guesswork, but it cannot remove the need for you to participate. And when you don’t use what’s available, you end up feeling stuck, isolated, and convinced you’re the only one floundering. You’re not. Truly. You’re just not asking for help. And help exists in abundance — but only for those who raise a hand. A coaching franchise thrives through shared resources, shared momentum, and shared accountability. But none of that activates if you stay silent. The Courage to Show Up Imperfectly Most franchisees imagine they need to show up polished, confident, fully ready. But the people who grow quickly are the ones who show up messy but present. They ask questions. They try the tools. They experiment with the systems. They tell us when something isn’t working instead of suffering quietly for weeks on end. Consistency beats perfection in every coaching franchise you’ll ever see. Your Challenge: Choose Your Time and Honour It So here’s your challenge: name the day, name the time, and actually show up for your own business. Block the hour. Honour it like you would a client appointment. That hour becomes the engine that pulls the rest of your practice forward. Reach out when you need support. Speak up when something doesn’t make sense. Use the systems we’ve built, the AI tools you’ve been given, the strategies already proven to work. Because the people who win here - the ones whose practices grow, whose confidence expands, whose income stabilises - are never the ones who showed up perfect. They are the ones who showed up consistently. by Gemma Bailey (with the help of Ai) https://www.peoplebuilding.co.uk/franchise