Hypnotherapy Franchises: A Pathway to Inner Harmony

Hypnotherapy franchises offer a pathway to inner harmony, providing individuals with the tools they need to overcome mental and emotional challenges while offering franchisees a rewarding career path. By investing in a hypnotherapy franchise, you can make a meaningful impact on your community while achieving your own professional goals. The hypnotherapy industry is thriving as more people recognise the importance of mental health and well-being. From managing stress and anxiety to overcoming phobias and improving self-confidence, hypnotherapy provides a versatile and effective solution for a wide range of challenges. By investing in a hypnotherapy franchise, you can position yourself at the forefront of this growing field, offering clients the support they need to thrive. One of the key benefits of franchising is the structured support it provides. When you buy a franchise, you gain access to proven systems, specialised training, and ongoing guidance from experienced professionals. This framework allows you to focus on delivering exceptional results for your clients without the uncertainties of starting a business from scratch. The demand for mental health services continues to rise, making this an ideal time to enter the hypnotherapy sector. By investing in a franchise, you can tap into this growing market while benefiting from the credibility and recognition of an established brand. This can help you attract clients more easily and build a successful practice quickly. Franchise ownership also offers the opportunity to connect with a network of like-minded individuals. By sharing insights and strategies with fellow franchisees, you can enhance your skills and grow your business more effectively. This collaborative approach fosters a sense of community and support that is invaluable in the entrepreneurial journey. Beyond the financial rewards, owning a hypnotherapy franchise can be deeply fulfilling. The ability to help clients achieve their goals and overcome challenges provides a sense of purpose that is often hard to find in traditional employment. By aligning your career with your passion for helping others, you can create a business that brings both personal and professional satisfaction. As you consider investing in a hypnotherapy franchise, remember that this is more than just a business opportunity, it’s a chance to make a lasting impact. By empowering clients to achieve their full potential, you can contribute to a healthier, happier society while building a rewarding career for yourself. By the Ai version of Gemma Bailey https://peoplebuilding.co.uk/franchise

The Lawyer, The Yellow Tights and The Truth I Didn’t See Coming

"Have you ever had a client walk through the door and your gut screamed, “They’ve got the wrong person”? That was me. Over a decade ago. Standing in front of a tall, imposing lawyer and his equally articulate teenage daughter, convinced I wasn’t “enough” for them. Not experienced enough. Not posh enough. Not educated in the right way. But what unfolded across the next ten years… was something I never could have scripted. When the Client You’re Intimidated By Comes Back for More Back then, the daughter had a very specific phobia that was stopping her from being independent – particularly when it came to travelling. I explained how I could help. The father nodded, but warned me that his wife – a doctor – was anxious about NLP. She’d need reassurance. So I did what many of us have had to do with tricky or sceptical clients. I went into due diligence mode. Safeguarding. Insurance. DBS. Paediatric First Aid. Data protection. All the certificates. The works. He seemed satisfied, and although they didn’t book immediately, they came back. I began working with his daughter. And she was tricky – not rude, just intelligent and, frankly, a bit objectionable. Every intervention I suggested was met with questions, challenges, and eyebrow raises. At times I doubted myself. “Sometimes the tricky ones aren’t tricky – they’re testing if you care enough to stick around.” A Coaching Franchise Means Long-Term Trust – Not One-Off Fixes Years later, I received a postcard. She was on the other side of the world – alone, empowered, and travelling. Her anxiety had lifted. Not because I had a magic wand, but because I stayed consistent. Human. Professional. Present. Then came the next call. They had another daughter. And this time it was the mum who booked in. By now, I’d shed a layer or two of imposter syndrome. The session went well. A few years after that, the dad called again. But not for one of the children – this time, he wanted to book in for himself. This man who once intimidated me. Who once handed me a luxury fountain pen to sign a form, making me feel like the working-class imposter in a world I didn’t belong in. That same man sat across from me again – now not as a client’s parent, but as a client himself. Turns out, under the big coat and expensive pen, he was a creative – a writer, trapped in a legal suit. Coaching Franchises Aren’t Just About Clients – They’re About Evolution There’s something beautifully full-circle about this story. I started out feeling like an underdog. And now, years later, I see that I wasn’t being tolerated – I was being trusted. When you’re building a coaching franchise, moments like these are gold. They don’t happen from one-off sessions. They come from building something real, consistent, and reliable over time. They come when you operate not just as a coach or therapist, but as someone who shows up – yellow tights and all – as you. That’s what People Building stands for. We’re not the slickest, most sanitised brand. We’re human. We’re heart-led. And we’re building a coaching franchise that supports real transformation – the kind that starts small and shows up again, and again, and again, when people need it most. If you’ve ever doubted your worth, your status, or whether “those kinds of clients” are for you – this is your sign. You belong. The Clients Who Challenge You Might Be the Ones Who Change You Tricky clients aren’t always difficult. Sometimes, they’re mirrors. Sometimes, they’re testing your commitment. And sometimes, they’re just scared to trust you… because deep down, they desperately want to. If you’re dreaming of building a coaching franchise, remember this: your people will find you. But only if you show up first. And when they do? Be ready. Even if they hand you a pen that costs more than your first car. by Gemma Bailey (with the help of Ai) https://www.peoplebuilding.co.uk/franchise "

Motivation Isn’t Missing – It’s Malnourished

Let’s be honest – most of us don’t wake up struggling with motivation because we’re lazy. We wake up struggling with motivation because we’re depleted. Because we’ve been showing up for everyone else. Pushing. Hustling. Forcing productivity. But when you’re hollow on the inside, no amount of motivational quotes or planner hacks are going to fix that. Why You Feel Like You Can’t Get Going – And Why It’s Not Your Fault This week’s new YouTube video is one of the most powerful I’ve ever written. “You’ll Never Get Motivated If You’re Empty Inside” dives deep into the emotional roots of chronic procrastination, low drive, and that awful stuckness that so many adults silently carry. Whether you’re a therapist, a coach, or just someone who feels they’ve lost their spark, this one’s for you. You’ll learn why the push to “do more” is often a trauma response in disguise – and how to spot the moment where your system tipped from ambition into depletion. “It’s not that you can’t move forward. It’s that there’s no internal fuel left to drive you.” The Invisible Story That’s Killing Your Drive Inside the video, we unpack the unseen conditioning that drives people to burnout. You’ll hear stories of clients who blamed themselves for lacking willpower – when in truth, they were emotionally malnourished, misattuned, or stuck in people-pleasing loops that left them running on fumes. Here’s a glimpse of what you’ll get: 🧠 The psychological difference between true motivation and guilt-driven activity 🧠 Why unresolved emotional pain keeps you frozen, even when you want to change 🧠 How “fixing your habits” won’t work unless you reconnect with what actually matters 🧠 The exact inner rewiring you must do to become a self-led, emotionally resilient adult 🧠 The coaching mindset shift that transforms temporary change into long-term self-worth This video is more than insight. It’s an emotional reset for those who are ready to stop blaming themselves and start listening to what their body and mind have been trying to say for years. When the tank is empty, the answer isn’t “more petrol” – it’s fixing the leak. The Coaching Franchise That Teaches You to Heal Before You Hustle If you’re part of the People Building coaching franchise, or you’re thinking about joining, this video isn’t just good insight – it’s your manual for preventing practitioner burnout. Because in a coaching franchise that actually works, we don’t just help our clients transform. We build businesses that don’t destroy us in the process. We teach emotional attunement. Nervous system fluency. The ability to recognise when it’s time to push… and when it’s time to pause. And that’s exactly what this video will help you do for yourself – and then do even better for the clients who come through your doors next. You don’t need more willpower. You need more why. And that’s what this video delivers. Watch This If You’re Ready to Stop Feeling Broken If you’ve ever stared at your to-do list with dread, or wondered why you can’t seem to “just get on with it,” this video is going to speak directly to the part of you that’s still trying. You’ll walk away with new understanding, clear direction, and a deeper capacity to lead both yourself and your clients. Watch it. Share it. Save it for the days when everything feels heavy. Because motivation isn’t magic – it’s meaning. And when you restore that, everything else starts to move. by Gemma Bailey (with the help of Ai) https://www.peoplebuilding.co.uk/franchise

Hypnotherapy Franchises: A Vision for Emotional Resilience

Hypnotherapy franchises offer a vision for emotional resilience, providing individuals with the tools they need to overcome mental and emotional challenges while offering franchisees a rewarding career path. By investing in a hypnotherapy franchise, you can make a meaningful impact on your community while achieving your own professional goals. The hypnotherapy industry is thriving as more people recognise the importance of mental health and well-being. From managing stress and anxiety to overcoming phobias and improving self-confidence, hypnotherapy provides a versatile and effective solution for a wide range of challenges. By investing in a hypnotherapy franchise, you can position yourself at the forefront of this growing field, offering clients the support they need to thrive. One of the key benefits of franchising is the structured support it provides. When you buy a franchise, you gain access to proven systems, specialised training, and ongoing guidance from experienced professionals. This framework allows you to focus on delivering exceptional results for your clients without the uncertainties of starting a business from scratch. The demand for mental health services continues to rise, making this an ideal time to enter the hypnotherapy sector. By investing in a franchise, you can tap into this growing market while benefiting from the credibility and recognition of an established brand. This can help you attract clients more easily and build a successful practice quickly. Franchise ownership also offers the opportunity to connect with a network of like-minded individuals. By sharing insights and strategies with fellow franchisees, you can enhance your skills and grow your business more effectively. This collaborative approach fosters a sense of community and support that is invaluable in the entrepreneurial journey. Beyond the financial rewards, owning a hypnotherapy franchise can be deeply fulfilling. The ability to help clients achieve their goals and overcome challenges provides a sense of purpose that is often hard to find in traditional employment. By aligning your career with your passion for helping others, you can create a business that brings both personal and professional satisfaction. As you consider investing in a hypnotherapy franchise, remember that this is more than just a business opportunity, it’s a chance to make a lasting impact. By empowering clients to achieve their full potential, you can contribute to a healthier, happier society while building a rewarding career for yourself. By the Ai version of Gemma Bailey https://peoplebuilding.co.uk/franchise

Still Drowning in Admin? It’s Time to Coach Smarter, Not Harder

Let’s be real – you didn’t start coaching because you love spreadsheets. You didn’t train in hypnotherapy or NLP because you wanted to master CRMs, marketing funnels, or Canva templates. You did it because you wanted to help people heal, transform, and move forward. But somewhere along the way, the business of helping people turned into a monster of its own. You’re Coaching – But You’re Also Exhausted When I speak to new and experienced coaches alike, I hear the same stories on repeat: “I spend more time prepping than coaching,” “My emails are piling up,” or “I’m working evenings just to keep up.” This is the exact reason I ran a recent masterclass on using AI in your adult coaching practice. Not as a gimmick. Not as a trend. But as a lifeline. Because when your coaching franchise is powered by AI – the right kind of AI – everything changes. “AI isn’t replacing you. It’s releasing you.” Let’s be clear. This isn’t about robots doing therapy. This is about you doing less of the soul-sucking stuff and more of what you’re actually good at. 5 Ways AI Can Elevate Your Adult Coaching Practice Whether you’re coaching adults through anxiety, limiting beliefs, trauma recovery, or leadership growth, here’s how AI is already transforming People Building practitioners’ lives: 🧠 Writing your weekly newsletters based on past session content 🧠 Creating bespoke client homework, summaries, and follow-up messages 🧠 Transcribing sessions and highlighting key themes across multiple appointments 🧠 Repackaging your Zoom workshop into a lead magnet, social posts, or mini-course 🧠 Booking appointments, handling reminders, and auto-sending client forms What this really means is that your coaching franchise becomes scalable – not just sustainable. You’re no longer the bottleneck in your own business. You become the strategist, not the administrator. And your clients? They get the best of you – not the tired version of you who’s been emailing back and forth all morning. You can’t coach at your highest level if you’re buried under the backend of your business. From Burnout to Business Brilliance AI isn’t about shortcuts, it’s about systems. Systems that give you your life back. Systems that allow you to finally take that Friday off. Systems that mean you never again forget to follow up, update your notes, or post to your socials. If you’re part of the People Building coaching franchise, these tools aren’t just optional – they’re your edge. Because we’re no longer living in a world where “just being a good coach” is enough. Clients expect efficiency. They expect clarity. They expect responsiveness. And if they don’t get it from you, they’ll get it from someone else. Burnout doesn’t make you noble. It just makes you disappear. Is It Time to Coach Like It’s 2025? If you’re serious about staying relevant, profitable, and powerful in your adult coaching practice, it’s time to leverage tools that match your ambition. AI won’t take your job – but it will take your excuses. For those thinking about joining our coaching franchise at People Building, there’s never been a better time. The tools are ready. The need is huge. The market is shifting. And the coaches who adapt will be the ones who thrive. It’s time to lead the change – not chase it. by Gemma Bailey (with the help of Ai) https://www.peoplebuilding.co.uk/franchise

You're not overwhelmed. You're just doing it all yourself.

Coaches. Therapists. Practitioners. The exhausted, the brave, the emotionally drained. You are not failing. But you are the bottleneck in your own business. Most of the stress you're feeling isn't because your clients are difficult or because your industry is flooded. It's because you're wearing too many hats. Therapist. Marketer. Admin assistant. Copywriter. Social media manager. Head of tech (but also terrified of tech). And here's the truth you won't like, but desperately need to hear: If you're not using AI in your coaching franchise yet, you're working harder and less ethically than you think. That’s not a judgement, it’s a fact. AI can free you from the tasks you shouldn't be doing. Not just to save you time—but to protect your focus, your energy, and your clients from getting a burnt-out, half-present version of you. In our AI for Therapists Masterclass, I’ll show you: How AI can power your marketing, planning, client notes, onboarding, and even CPD support The ethical guidelines you must follow so you don’t end up breaching data law How to build scalable assets in your coaching franchise, so you stop trading time for pennies This isn’t a “cool tools” webinar. It’s a business survival guide. If you want a sustainable, profitable coaching franchise that doesn’t eat you alive, I suggest you attend. 🧠 Click here to register for the AI for Therapists Masterclass It’s only a fiver. It’s fierce. And it’s happening soon. See you there, by Gemma Bailey (with the help of Ai) https://www.peoplebuilding.co.uk/franchise

Hypnotherapy Franchises: A Step Towards Mental Empowerment

Hypnotherapy franchises offer a step towards mental empowerment, providing individuals with the tools they need to overcome mental and emotional challenges while offering franchisees a rewarding career path. By investing in a hypnotherapy franchise, you can make a meaningful impact on your community while achieving your own professional goals. The hypnotherapy industry is thriving as more people recognise the importance of mental health and well-being. From managing stress and anxiety to overcoming phobias and improving self-confidence, hypnotherapy provides a versatile and effective solution for a wide range of challenges. By investing in a hypnotherapy franchise, you can position yourself at the forefront of this growing field, offering clients the support they need to thrive. One of the key benefits of franchising is the structured support it provides. When you buy a franchise, you gain access to proven systems, specialised training, and ongoing guidance from experienced professionals. This framework allows you to focus on delivering exceptional results for your clients without the uncertainties of starting a business from scratch. The demand for mental health services continues to rise, making this an ideal time to enter the hypnotherapy sector. By investing in a franchise, you can tap into this growing market while benefiting from the credibility and recognition of an established brand. This can help you attract clients more easily and build a successful practice quickly. Franchise ownership also offers the opportunity to connect with a network of like-minded individuals. By sharing insights and strategies with fellow franchisees, you can enhance your skills and grow your business more effectively. This collaborative approach fosters a sense of community and support that is invaluable in the entrepreneurial journey. Beyond the financial rewards, owning a hypnotherapy franchise can be deeply fulfilling. The ability to help clients achieve their goals and overcome challenges provides a sense of purpose that is often hard to find in traditional employment. By aligning your career with your passion for helping others, you can create a business that brings both personal and professional satisfaction. As you consider investing in a hypnotherapy franchise, remember that this is more than just a business opportunity, it’s a chance to make a lasting impact. By empowering clients to achieve their full potential, you can contribute to a healthier, happier society while building a rewarding career for yourself. By the Ai version of Gemma Bailey https://peoplebuilding.co.uk/franchise

The Pain Behind Their Punch – Why Some People Hurt You on Purpose

Some people walk through life like emotional tornadoes, leaving destruction in their wake and convincing themselves it’s the weather’s fault. And if you’ve ever been caught in one of those storms, you might be left wondering: Why me? What did I do to deserve this? Well, here’s the truth no one tells you – it often wasn’t about you at all. Why Some People Hurt You On Purpose Hurt people really do hurt people. But that’s not a soft excuse – it’s a sharp truth. Because when pain isn’t processed, it doesn’t just disappear. It gets projected. It gets passed down. And worst of all, it gets justified. In our latest video, Hurt People Choose to Hurt People, I take a deep dive into the unsettling psychology of why some individuals choose to lash out rather than heal. Drawing on the work of Alfred Adler, we unpack how those with a deep sense of inferiority will often build their sense of superiority by crushing someone else’s self-worth. Sound familiar? You see, the emotionally wounded often become emotionally weaponised. And if you were in the blast zone – especially in childhood – you may still be picking shrapnel out of your soul. 🧠 “What feels like a personal attack is often someone else’s survival strategy.” The Hidden Strategy Behind Their Cruelty When you were younger, did you ever witness an adult snapping, shaming or blaming, and later telling you they "didn't mean it"? It's possible they truly didn’t. But it’s also possible they did. Because for some, cruelty is calculated. It’s a way to control, to cope, to escape their own inadequacy. Adler’s concept of compensation helps us understand this. When someone feels deeply powerless, they’ll often overcompensate by becoming aggressive, controlling or dismissive – especially if they perceive someone else as weak. Which means that if you were kind, soft, or vulnerable… you might have been targeted because of that. Not in spite of it. But here’s where it gets even messier: if you internalised that behaviour as normal, you might now find yourself tolerating – or even repeating – the same cycle. In your relationships. Your work. Even in the way you treat yourself. And for those of you in the helping professions – therapists, coaches, teachers – this hits differently. You might be spending your life trying to undo the emotional inheritance someone else passed down through pain. “Sometimes, what you think is self-sabotage is actually just protection disguised as punishment.” A Pattern That Coaching Alone Can’t Fix – But Coaching Can Interrupt That’s why at People Building, we go beyond surface-level coaching tools. We train people in depth psychology, neuro-linguistic patterning, and therapeutic insight. Whether you’re a seasoned practitioner or someone looking for more meaningful work, our coaching franchise exists to equip you to break cycles – not just soothe symptoms. Becoming part of a coaching franchise like People Building isn’t just about delivering sessions. It’s about standing at the crossroads of inherited pain and future potential – and choosing to turn pain into purpose. And if you’re already working with clients, or want to, this is the kind of material that will change the depth and direction of your work forever. The ability to see patterns, dismantle protection strategies, and rebuild someone’s inner world is nothing short of alchemy. If you’re curious about how this all plays out, watch the full video now: 🎥 Watch “Hurt People Choose to Hurt People” on YouTube: www.youtube.com/peoplebuilding It might just explain more about your own life than any self-help book ever has. So if you’re ready to become the person who stops the pain from passing on – let’s talk. Because there’s a coaching franchise waiting for someone just like you to lead it. by Gemma Bailey (with the help of Ai) https://www.peoplebuilding.co.uk/franchise

Most Coaches Fail for One Reason – This Fixes It

You’ve got the skills, the heart, and the passion to help people change their lives. But when it comes to getting your own coaching business off the ground… you’re winging it. 😬 Let’s stop that cycle right now. The Blueprint to Build a Thriving Practice At People Building, we’ve spent years developing a coaching franchise system that removes the guesswork – and the overwhelm – from launching your own private practice. From day one, our practitioner blueprint maps out every step for you. Market research? Done. Ads? Handled. Consultation format? Scripted and ready. We even provide the email and voicemail templates you’ll use to contact your first clients and book them straight into your calendar. 🧠 “You don’t have to figure it out alone – we’ve already done the heavy lifting so you don’t have to.” From Leads to Loyal Clients – We’ve Got You Covered Here’s how it works: First, we analyse your chosen geographic area based on population, house prices and service demand. Then we run ads through our tested marketing funnels – Facebook, Google Ads, the lot – and screen the leads for you. You’ll get telephone scripts, text templates and email copy to help you connect with new clients and book consultations without sounding salesy or awkward. 📞✉️ Even better, we show you exactly how to run those consultations: what to ask, how to position your offer, and how to follow up. You’ll even receive testimonial templates so that your happy clients can help grow your reputation quickly. Meanwhile, you’ll be learning how to build your online presence – from blogging and social media, to directories and networking. By the time we step back, you’ll be running your marketing with confidence and clarity. “Your business grows when you do – and we’ll show you how to scale both.” The Real Goal? Expert Status – Not Just Busy Work Let’s be honest: most new coaches don’t fail because they’re bad at coaching. They fail because they try to do everything themselves, without a system. The People Building coaching franchise changes that. Our blueprint helps you build credibility, not chaos. You’ll learn how to carve out a niche, become known for your specialism, and position yourself as an expert – not just another life coach shouting into the void. ⭐ The best part? You’ll get mentoring, scripts, and strategy support every step of the way. That means you’re not just becoming a better practitioner – you’re becoming a business owner with a clear, confident voice and a calendar full of clients. So if you’ve ever thought “I just need someone to show me how to do this properly”… this is that moment. Take a look at our full practitioner blueprint in the image above – and know that every one of those steps has been road-tested, refined, and results-driven. You’ve got what it takes. And we’ve got what you need. 👉 Explore how to become a franchisee by Gemma Bailey (with the help of Ai) https://www.peoplebuilding.co.uk/franchise

Hypnotherapy Franchises: A Commitment to Emotional Wellness

Hypnotherapy franchises represent a commitment to emotional wellness, offering individuals the tools they need to overcome mental and emotional challenges while providing franchisees with a rewarding career path. If you’re looking to make a meaningful impact while building a profitable business, investing in a hypnotherapy franchise could be the ideal choice. The hypnotherapy industry is thriving as more people recognise the importance of mental health and well-being. From managing stress and anxiety to overcoming phobias and improving self-confidence, hypnotherapy provides a versatile and effective solution for a wide range of challenges. By investing in a hypnotherapy franchise, you can position yourself at the forefront of this growing field, offering clients the support they need to thrive. One of the key benefits of franchising is the structured support it provides. When you buy a franchise, you gain access to proven systems, specialised training, and ongoing guidance from experienced professionals. This framework allows you to focus on delivering exceptional results for your clients without the uncertainties of starting a business from scratch. The demand for mental health services continues to rise, making this an ideal time to enter the hypnotherapy sector. By investing in a franchise, you can tap into this growing market while benefiting from the credibility and recognition of an established brand. This can help you attract clients more easily and build a successful practice quickly. Franchise ownership also offers the opportunity to connect with a network of like-minded individuals. By sharing insights and strategies with fellow franchisees, you can enhance your skills and grow your business more effectively. This collaborative approach fosters a sense of community and support that is invaluable in the entrepreneurial journey. Beyond the financial rewards, owning a hypnotherapy franchise can be deeply fulfilling. The ability to help clients achieve their goals and overcome challenges provides a sense of purpose that is often hard to find in traditional employment. By aligning your career with your passion for helping others, you can create a business that brings both personal and professional satisfaction. As you consider investing in a hypnotherapy franchise, remember that this is more than just a business opportunity—it’s a chance to make a lasting impact. By empowering clients to achieve their full potential, you can contribute to a healthier, happier society while building a rewarding career for yourself. By the Ai version of Gemma Bailey https://peoplebuilding.co.uk/franchise

Is AI Coming for Your Therapy Practice? Here’s the Truth

If you’ve ever sat at your desk wondering whether your career is about to be eaten alive by robots – you're not alone. AI is creeping into almost every industry, and therapy and coaching aren’t immune. But while some professionals are panicking, others are quietly building something extraordinary. With help. The Truth About AI in a Coaching Franchise Let’s get something straight: AI is a tool, not a threat. Used well, it can enhance your work, streamline your practice, and make you more of who you already are – not less. But fear travels fast. And I’ve heard all sorts of concerns bubbling up from coaches, therapists and business owners about what artificial intelligence might mean for their future. So, let’s dismantle five of the biggest myths doing the rounds in the mental health world, especially if you’re in – or considering – a coaching franchise like People Building. 🧠 “AI isn’t replacing you – it’s reflecting you. And with the right guidance, it can scale your wisdom, not steal it.” Myth 1: AI will take my job It won’t. AI can replicate patterns, but not presence. Connection, empathy, and nuanced therapeutic insight aren’t programmable. Your clients aren’t buying ChatGPT’s cleverness – they’re investing in your humanity. What AI can do is take care of your admin, support your marketing, and even help you draft brilliant session resources. So you have more time to be the powerful human you were trained to be. Myth 2: It’s not safe – my clients’ data will be leaked Only if you’re careless with it. Just like you wouldn’t share client notes in a café, you shouldn’t use unsecured platforms. But OpenAI offers a pro-level plan (ChatGPT Team or Enterprise) where your data is not used to train the model. You can keep your therapy session notes, article ideas and practice documents private, encrypted and entirely yours. We’ll even walk you through it if you need help setting it up. Myth 3: If I use AI to create content, someone else could get the same thing This one’s tricky – but manageable. Yes, public queries may create generic responses. But once you’ve trained your AI with your tone, your style, and your specialisms, it becomes like a ghostwriter with a sixth sense. You can protect your intellectual property, and with the right prompting methods, the ideas it produces will feel uniquely you – because they are. Myth 4: It’s going to make me (and everyone else) stupid Only if you let it. AI is like a sat nav – helpful, but only if you’ve got somewhere you want to go. If you blindly follow it, yes, you’ll lose your edge. But if you ask intelligent questions, challenge its responses, and use it to deepen your research or write stronger content – your intelligence will grow, not shrink. “Used wisely, AI becomes a mirror to your expertise – not a replacement for it.” Myth 5: It can’t capture my personality or values Actually, it can – if you teach it how. You can train your AI to reflect your beliefs, tone of voice and niche knowledge. I’ve done it myself. Our system now knows what People Building stands for, the language we use, and what makes our coaching franchise different. And every practitioner we support gets guidance on how to do the same. In fact, we recently ran a live session called “AI in Your Therapy Practice”, packed with demonstrations, myth-busting, and tools you can use to make AI your ally instead of your adversary. Whether you’re tech-savvy or terrified, this session will open your eyes to what’s possible. 👉 Join the Ai in therapy webinar here - It's £5 to attend, but all our licensees can join for free: And if you're thinking of launching or growing a coaching franchise, there’s never been a better time to learn how to blend technology with heart. Because the future isn’t therapist or AI – it’s therapist with AI. And that therapist could be you. by Gemma Bailey (with the help of Ai) https://www.peoplebuilding.co.uk/franchise

How to Use Free AI Tools to Save Time and Grow Your Practice

If you’re anything like most coaches and therapists I know, you’re already stretched for time. Between client sessions, marketing, admin, and trying to actually live a life outside your practice, there’s very little breathing space. Meanwhile, companies are launching “AI therapy assistants” at dizzying prices – charging you to do what free tools like ChatGPT can already do (often better), if you just know how to ask. Free Webinar – Integrating AI Into Your Therapy Business (Without Paying a Penny More Than You Need To) On Tuesday 17th June at 12:00 midday, I’m running a live webinar that’s free for all People Building practitioners. If you can’t make it live, I’ll send you the recording – no problem. This isn’t a webinar about replacing you with robots. It’s about showing you how to use AI as a tool – to amplify your voice, automate your admin, and free up your brain for the work that truly matters. 🎯 AI isn’t coming to take your job – but it is coming to make your life easier. If you know how to harness it properly. Here’s What We’ll Cover (No Silicon Valley Sales Pitch Required) How to train ChatGPT (and other tools) to understand your business, therapy model, and voice How to keep your work private and secure while still getting accurate responses The best AI tools for different functions: from marketing to client notes to content creation Writing high-impact prompts to get exactly what you need, every time Using AI to generate client files, social media posts, session summaries and resources Setting up basic automations to streamline your systems How to use ChatGPT’s memory feature to create your own digital assistant Making sure AI content still sounds like you and reflects your ethos This will be a hands-on, jargon-free session built specifically for therapists and coaches – especially those running their own coaching franchise or private practice. Why This Is Worth Your Midday Let’s be honest: the admin and marketing load of running a coaching franchise can be overwhelming. AI can take the heavy lifting off your shoulders – but only if you know how to direct it. I’m not here to sell you another system. I’m here to show you how to use what’s already at your fingertips – smarter, faster, better. Most coaches spend hours every week doing things AI could do in seconds – this webinar will show you how to get that time back. Book Your Place Now 🗓 Tuesday 17th June, 12:00 midday 💻 Live on Zoom 🎥 Can’t attend live? I’ll send the recording to everyone who registers. This session is free for all People Building practitioners, but I’ll be charging others to attend. So this is your insider access – and it will give you a genuine edge. If you’ve been watching AI from the sidelines, or feeling like you’re missing something… you’re not alone. But now’s the time to act. Your clients don’t want a robot. They want you – calm, clear, and confident in your systems. Let’s use AI to get you back to doing the work you actually trained for. by Gemma Bailey (with the help of Ai) https://www.peoplebuilding.co.uk/franchise

Hypnotherapy Franchises: A Future of Emotional Strength

Hypnotherapy franchises offer a future of emotional strength, providing individuals with the tools they need to overcome mental and emotional challenges while offering franchisees a rewarding career path. By investing in a hypnotherapy franchise, you can make a meaningful impact on your community while achieving your own professional goals. The hypnotherapy industry is thriving as more people recognise the importance of mental health and well-being. From managing stress and anxiety to overcoming phobias and improving self-confidence, hypnotherapy provides a versatile and effective solution for a wide range of challenges. By investing in a hypnotherapy franchise, you can position yourself at the forefront of this growing field, offering clients the support they need to thrive. One of the key benefits of franchising is the structured support it provides. When you buy a franchise, you gain access to proven systems, specialised training, and ongoing guidance from experienced professionals. This framework allows you to focus on delivering exceptional results for your clients without the uncertainties of starting a business from scratch. The demand for mental health services continues to rise, making this an ideal time to enter the hypnotherapy sector. By investing in a franchise, you can tap into this growing market while benefiting from the credibility and recognition of an established brand. This can help you attract clients more easily and build a successful practice quickly. Franchise ownership also offers the opportunity to connect with a network of like-minded individuals. By sharing insights and strategies with fellow franchisees, you can enhance your skills and grow your business more effectively. This collaborative approach fosters a sense of community and support that is invaluable in the entrepreneurial journey. Beyond the financial rewards, owning a hypnotherapy franchise can be deeply fulfilling. The ability to help clients achieve their goals and overcome challenges provides a sense of purpose that is often hard to find in traditional employment. By aligning your career with your passion for helping others, you can create a business that brings both personal and professional satisfaction. As you consider investing in a hypnotherapy franchise, remember that this is more than just a business opportunity—it’s a chance to make a lasting impact. By empowering clients to achieve their full potential, you can contribute to a healthier, happier society while building a rewarding career for yourself. By the Ai version of Gemma Bailey https://peoplebuilding.co.uk/franchise

Why Your Coaching Franchise Needs a Strategy for Zoom Sessions

Most of the People Building practitioners today are working with clients exclusively online. And why wouldn’t they? It’s flexible, cost-effective, and you can wear pyjama bottoms without anyone knowing. But there’s a side to remote therapy no one tells you about – a side that, if left unconsidered, could compromise your results, rattle your confidence, and even cost you your clients. The Challenges of Online Therapy Most Practitioners Overlook Let’s start with what you miss when you’re not in the same room: body language. If a client has a foot twitch that betrays their anxiety levels, you’ll never see it over Zoom. Rapport-building, which usually leans heavily on physiology, now leans almost entirely on tone of voice and the precision of your language. It’s doable, but it requires intentional adjustment. Then there’s the technical gauntlet. At People Building, we train our practitioners with a full Zoom protocol before they even hit 'start' on a call. We cover everything from wired internet connections to sound and video testing, even what to do if the internet drops mid-hypnosis. If your client doesn’t have a backup plan, their transformation could come to a screeching halt. 💡 Clients don’t care how the service is delivered. They care that they get better. The burden of making that happen – technically and therapeutically – falls on you. The Illusion of Control – and How to Reclaim It Working from home gives you control over your own space – no surprise fire drills like the one I endured in a serviced office mid-session. But what you can’t control is your client’s environment. Dogs bark. Partners walk into the room. Doorbells ring. And you can ask them to manage these things, but the reality is, your authority doesn’t extend beyond your webcam. That loss of environmental control is one of the hardest aspects to reconcile when you transition from in-person to online work. It’s one of the subtle, slippery problems that erodes the quality of a session if you’re not equipped to compensate. A tight schedule is one of online therapy’s greatest perks – but also its biggest trap. The Myth of Lower Value Online Sessions Some new practitioners assume clients won’t pay as much for Zoom-based therapy as they would face-to-face. But this is rarely true. Your clients aren’t thinking about your rent, your overheads, or whether your office smells like lavender or last night’s stir-fry. They’re thinking about results. If you’re delivering outcomes, they’ll pay. They’re not buying your time, your office, or your format – they’re buying your transformation. So if you’re questioning whether to charge less online, stop. You’re delivering the same skilled time and, if anything, managing more unpredictable variables. That’s not worth less – it’s worth more. Let’s also bust the myth that Zoom sessions are financially inferior. When clients arrive in-person, they’re often 10–30 minutes early, wanting to “just wait quietly.” And while that’s polite, it takes up your space and energy. Online, you start at the top of the hour, end on the hour, and there’s no chatting about their weekend on the doorstep. It’s sharp, efficient and saves you precious time. How This Shapes Our Coaching Franchise Model This is why our coaching franchise doesn’t just give you the tools to deliver sessions – we train you to think strategically. We show you how to prepare clients for online delivery, maintain professionalism, and preserve therapeutic power through a screen. Working from home is a viable, even valuable, part of our coaching franchise model. But only when you treat it with the same rigour as face-to-face work. If you’re going to be visible only from the shoulders up, your preparation, delivery, and technical savvy have to be working at full-body capacity. So yes, you can wear your slippers. But never, ever let your standards slip. by Gemma Bailey (with the help of Ai) https://www.peoplebuilding.co.uk/franchise

What A Dream Can Teach Us About the Mind

What do your dreams really mean? Not your aspirations or life goals—but the ones that arrive at 3 a.m., strange and surreal, sometimes with unexpected celebrity cameos. Those weird nighttime visions that leave you wondering, what on earth was that about? Working in adult mental health and running a coaching franchise that teaches tools like NLP and hypnotherapy, I’ve seen how the unconscious mind works in mysterious but meaningful ways. That’s why, for a time last year, I kept a notebook by my bed and scribbled down every dream I could remember. I was curious to know if my dreams were trying to tell me something deeper - or if they were simply mental clutter. Here’s what I discovered: dreams can be metaphors. They can be nonsense. But when you pause to reflect on them, they often hold insights that can help you grow. Let me share two that have stayed with me. The Spice Girls and a Lesson in Living Fully One dream involved me on tour with none other than the Spice Girls. Yes, really. Mel B was debating whether to have plastic surgery. Victoria Beckham was too busy to show up. And I found myself deep in conversation (dream-style) about ageing, self-image, and whether we should enjoy life now or save everything for later. Did the dream mean anything? I’m not sure. But it did prompt me to reflect on how often we put off joy in the name of being sensible. How we judge ourselves and others. How the fear of future lack can prevent us from embracing what we already have. As someone who works with adult mental health daily, this dream highlighted just how deeply these themes live in our subconscious. We carry worries we don’t say out loud, and sometimes, those worries come out to play while we sleep. A Client’s Second Chance The second dream wasn’t mine. It came from a client after a breakthrough session - what we call a turning point, a single extended session designed to bring clarity, healing and momentum. She emailed me days later to share that she had dreamt of walking her dog on a stormy hilltop. Suddenly, the clouds parted, and a giant hand reached down from the sky. To her, it was a divine sign—a message from God that she had a second chance at life. Was it divine intervention or a symbolic expression of change? That doesn’t matter as much as what she took from it. That image gave her strength. It became a truth she could hold onto. And that’s what our work is about: giving people new meaning, new language, and a new way to move forward. This is exactly the kind of transformation that makes our coaching franchise different. We teach our practitioners how to work with clients at both a conscious and unconscious level. Whether they’re working in adult mental health, personal coaching, or hypnotherapy, understanding the symbolic nature of thought, behaviour, and even dreams is part of the toolkit. So the next time you wake up from a strange dream, ask yourself: Is this just nonsense? Or is it my mind telling me something I’ve yet to say out loud? Either way, it might be worth listening to.  By Gemma Bailey https://peoplebuilding.co.uk/nlp-coaching-franchise/

Hypnotherapy Franchises: A Pathway to Inner Peace

Hypnotherapy franchises offer a pathway to inner peace, providing individuals with the tools they need to overcome mental and emotional challenges while offering franchisees a rewarding career path. By investing in a hypnotherapy franchise, you can make a meaningful impact on your community while achieving your own professional goals. The hypnotherapy industry is thriving as more people recognise the importance of mental health and well-being. From managing stress and anxiety to overcoming phobias and improving self-confidence, hypnotherapy provides a versatile and effective solution for a wide range of challenges. By investing in a hypnotherapy franchise, you can position yourself at the forefront of this growing field, offering clients the support they need to thrive. One of the key benefits of franchising is the structured support it provides. When you buy a franchise, you gain access to proven systems, specialised training, and ongoing guidance from experienced professionals. This framework allows you to focus on delivering exceptional results for your clients without the uncertainties of starting a business from scratch. The demand for mental health services continues to rise, making this an ideal time to enter the hypnotherapy sector. By investing in a franchise, you can tap into this growing market while benefiting from the credibility and recognition of an established brand. This can help you attract clients more easily and build a successful practice quickly. Franchise ownership also offers the opportunity to connect with a network of like-minded individuals. By sharing insights and strategies with fellow franchisees, you can enhance your skills and grow your business more effectively. This collaborative approach fosters a sense of community and support that is invaluable in the entrepreneurial journey. Beyond the financial rewards, owning a hypnotherapy franchise can be deeply fulfilling. The ability to help clients achieve their goals and overcome challenges provides a sense of purpose that is often hard to find in traditional employment. By aligning your career with your passion for helping others, you can create a business that brings both personal and professional satisfaction. As you consider investing in a hypnotherapy franchise, remember that this is more than just a business opportunity—it’s a chance to make a lasting impact. By empowering clients to achieve their full potential, you can contribute to a healthier, happier society while building a rewarding career for yourself. By the Ai version of Gemma Bailey https://peoplebuilding.co.uk/franchise

The One Client I Couldn’t Help – Until I Walked Away

Early on in my therapy career, I had a client who, on paper, had everything going for him – a decent job, supportive parents, friends, hobbies. He wasn’t in crisis. But he also wasn’t really living. He was simply… dissatisfied. And that made him one of the hardest clients I ever worked with. The Most Dangerous Place for a Client to Be He was in his early 30s and still living at home. He came to me because he felt like something was missing, even though there was nothing specifically wrong. It wasn’t unhappiness. It wasn’t discomfort. It was just… a low hum of discontent. It was what I now call “the Dissatisfaction State” – and that’s the name of my cat, because it’s that annoying to deal with 😼 He didn’t know what he wanted. Just that he wanted more. So, I suggested goals, new directions, things to explore. He nodded. Took the ideas away. Came back… unchanged. "The most difficult clients aren’t those who are in crisis – they’re the ones who feel just fine staying stuck." I wasn’t dealing with a refusal. I was dealing with a lack of desire. And I found myself doing the very thing we’re warned against – I was more motivated for his success than he was. When Wanting More for a Client Backfires Week after week, we’d meet. I’d ask what action he’d taken. And week after week, the answer was: none. I gave him space. I adjusted my strategies. I made suggestions with varying degrees of effort attached – from simple tweaks to big changes. Still… nothing. Eventually, something shifted – in me. I realised I’d lost something essential: my belief in his ability to change. And as soon as that happened, I knew I couldn’t be his therapist anymore. When Letting Go Is the Right Thing to Do I sat him down and said, “I don’t think this is going to work.” It wasn’t a ploy. It wasn’t reverse psychology. It was a moment of truth. He needed either enough pain to move away from where he was or enough desire to move toward something better. And he had neither. Without that fuel, therapy was just a polite conversation on repeat. As a practitioner in our coaching franchise, you’ll come across this dynamic. You’ll care. You’ll hope. But you can’t do the work for them. That’s not your job. Your job is to believe in your client’s potential – until they give you good reason not to. And when that happens, sometimes the most therapeutic thing you can do is let go. Letting go doesn’t mean failure. It might just be the very thing they need to wake up. Inside the People Building coaching franchise, we talk about these nuances. We don’t sugar-coat the work. It’s rewarding, yes – but it’s also emotionally complex. It takes discernment, boundaries, and above all, clarity on when to push forward and when to step away. And if you’re looking to develop those skills in a real-world way, this is exactly the kind of learning our training and community offers. by Gemma Bailey (with the help of Ai) https://www.peoplebuilding.co.uk/franchise

What a Room Full of Pacemaker Salespeople Taught Me About Influence

There are moments in business that stretch you so far outside your comfort zone, it feels like your skin doesn’t fit anymore. One of mine came when I was asked to deliver training inside a medical device company that builds… pacemakers. Yes - actual, life-saving equipment that keeps people’s hearts beating. No pressure, right? When Your Audience Could Probably Save a Life (But Still Needs Help Selling) I’d been brought in to deliver a two-day workshop to their sales team. Not on medical knowledge, of course - these people already had years of experience and a deep understanding of their product. But the issue was… they were losing sales. Despite offering the highest quality technology on the market, competitors were undercutting them. Lower quality pacemakers were being bought by the NHS because they were cheaper, even though they weren’t as effective. The team were frustrated. Their value wasn’t shining through - and that’s where I came in. "Even life-saving products need the right message - and the right mindset - to get through the door." When I arrived, I was greeted by a lobby display that showcased the evolution of pacemakers across the decades - from huge, clunky devices to sleek, miniature marvels of modern science. It was awe-inspiring. But stepping into that training room, I’ll admit it… I had a wobble. Here I was, about to teach communication and rapport-building to a room full of sales experts working in one of the most technical and emotionally charged industries in the world. Cue: Imposter Syndrome. What I Taught Them Wasn’t in Any Medical Textbook But here’s the thing I’ve learned from years of running a coaching franchise and teaching NLP - human connection doesn’t change. Whether you’re selling a luxury car, pitching to a boardroom, or offering a pacemaker that might literally save a life, the principles remain the same. We’re still driven by trust, by emotion, by relationships. We explored hypnotic language patterns and how they influence decision-making. We practised pacing and leading. We looked at embedded commands and how to build subconscious rapport. And do you know what happened? They lit up. Not just because the strategies were effective, but because they finally felt empowered to communicate the real value of what they were offering - not just the price tag. How This Applies to You You might not be selling medical equipment - but if you’re working in coaching, training or people development, you are in the business of transformation. That’s exactly why I created the People Building coaching franchise. This work is about helping people understand themselves and others better - in relationships, in the workplace, and in life. And sometimes, you’ll work with highly skilled professionals who, like those salespeople, just need that final push to unlock a new level of confidence and impact. We teach those tools. Whether it’s through our NLP practitioner training or the upcoming hypnotherapy diploma in October, you’ll learn how to build trust quickly, deliver change powerfully, and speak in a way that shifts minds. It’s not about knowing your clients’ industries. It’s about knowing people. And that’s where you’ll always have the edge. by Gemma Bailey (with the help of Ai) https://www.peoplebuilding.co.uk/franchise

Hypnotherapy Franchises: A Vision for Emotional Balance

Hypnotherapy franchises offer a vision for emotional balance, providing individuals with the tools they need to overcome mental and emotional challenges while offering franchisees a rewarding career path. By investing in a hypnotherapy franchise, you can make a meaningful impact on your community while achieving your own professional goals. The hypnotherapy industry is thriving as more people recognise the importance of mental health and well-being. From managing stress and anxiety to overcoming phobias and improving self-confidence, hypnotherapy provides a versatile and effective solution for a wide range of challenges. By investing in a hypnotherapy franchise, you can position yourself at the forefront of this growing field, offering clients the support they need to thrive. One of the key benefits of franchising is the structured support it provides. When you buy a franchise, you gain access to proven systems, specialised training, and ongoing guidance from experienced professionals. This framework allows you to focus on delivering exceptional results for your clients without the uncertainties of starting a business from scratch. The demand for mental health services continues to rise, making this an ideal time to enter the hypnotherapy sector. By investing in a franchise, you can tap into this growing market while benefiting from the credibility and recognition of an established brand. This can help you attract clients more easily and build a successful practice quickly. Franchise ownership also offers the opportunity to connect with a network of like-minded individuals. By sharing insights and strategies with fellow franchisees, you can enhance your skills and grow your business more effectively. This collaborative approach fosters a sense of community and support that is invaluable in the entrepreneurial journey. Beyond the financial rewards, owning a hypnotherapy franchise can be deeply fulfilling. The ability to help clients achieve their goals and overcome challenges provides a sense of purpose that is often hard to find in traditional employment. By aligning your career with your passion for helping others, you can create a business that brings both personal and professional satisfaction. As you consider investing in a hypnotherapy franchise, remember that this is more than just a business opportunity—it’s a chance to make a lasting impact. By empowering clients to achieve their full potential, you can contribute to a healthier, happier society while building a rewarding career for yourself. By the Ai version of Gemma Bailey https://peoplebuilding.co.uk/franchise

She Called Cigarettes Her Old Friends, Then They Tried to Kill Her

The husband booked her in to stop smoking, not her. He’d managed to quit himself, after having a cancerous tumour removed from his leg. A scar the size of a roadmap now took its place. But she hadn’t been so lucky. Not because she didn’t want to stop. But because cigarettes had become something more than just a habit. The Emotional Weight of Old Habits She was lovely, warm, gentle, and completely exhausted. When I asked her about her smoking history, she shared something I’ll never forget. As a young woman during the war, she’d been in the Wrens, where cigarettes were part of their welfare packages. Encouraged, even. And in a voice shaking with memory, she said: “They’ve been my friends for so long. They’ve always been there for me.” That’s when the tears started. These weren’t just cigarettes. They were emotional crutches. Symbols of comfort and connection. But ultimately, they were killing her. They’d always been there for her, and now they were taking her away from everyone else.” “ The Visit That Changed Everything We did a session and she quit. For years. But years later, she got back in touch. This time, she couldn’t come to me, so I went to her. Her husband had passed. The cancer returned, this time fatal. He’d been her driver and her rock. Now she was alone. And there she was, sitting in a worn armchair, frail and connected to an oxygen cylinder. She had started smoking again. And now it wasn’t just harming her. It was visibly, undeniably, killing her. But here’s the thing: the problem wasn’t really the smoking anymore. It was the loneliness. Sometimes people don’t need to be fixed. They need to be seen. What Coaching Really Gives You I visited her four or five times in total. Some evenings we talked. Sometimes I ran a gentle hypnotherapy script and she fell asleep in the chair. Once she asked me to collect the payment from the kitchen, but eventually I stopped taking it. Because this wasn’t about protocols anymore. It wasn’t even about change. It was about companionship. Now, I’m not suggesting you work for free or run sessions out of hours. I’m not a martyr. But I am someone who has grown. Someone who 15 years ago would have never done something like this. I was too focused on my own life, my own boundaries, and my own business goals. But this work changes you. Being part of a coaching franchise like People Building isn’t just about running a therapy business. It’s about truly understanding people, and rediscovering your own humanity in the process. I count myself lucky to have been in the right place, at the right time, for someone who needed more than a coach. She needed a friend. And I’ll never forget her. by Gemma Bailey (with the help of Ai) https://www.peoplebuilding.co.uk/franchise

The Power You Forgot You Had (And How to Reclaim It)

I’m currently reading a book called The Great Awakening and this morning, just a few lines knocked me completely sideways. In a world where mental health conditions are skyrocketing and more adults are experiencing neurodiversity, one symptom has become crystal clear- people are increasingly living with a profound sense of powerlessness. As if they are passengers inside a mind they cannot control, endlessly battling an invisible force. How Powerlessness Takes Hold- And Why It’s a Lie I have seen it in clients many times. On the one hand, there’s real value in working with the mind as if it were a separate part- you can negotiate with it, soothe it, and persuade it towards better outcomes. But there’s a dangerous side to this thinking too. When you treat your mind as a separate entity, you risk handing it the keys to the kingdom. If you are not your mind, then who is? Who is steering the ship? And once you believe you are not in charge, that belief grows roots. You start living like a powerless being, at the mercy of something you think you can never tame. 🌟 "The ultimate paradox- you can hold yourself in total powerlessness because of the sheer strength of your own belief." 🌟 Why True Power Comes From Ownership, Not Surrender The book pointed out something remarkable- we all possess the power we crave. We’re simply not using it. Or worse, we are misusing it against ourselves. Sometimes, people are afraid of the word power. They associate it with greed, corruption, or cruelty. But power in itself is neutral- it’s the way we wield it that matters. In our coaching franchise, we teach the principle of ecological power- using your influence in ways that are good for you, good for others, and good for the wider world. 🌎 When you believe you are powerless, you are actually using your full power to create and sustain that very belief. That is how strong you are. Imagine what could happen if you turned that power in a different direction- towards growth, joy, and contribution. “You already have the power you think you’re missing. It’s not about finding it- it’s about daring to use it.” How Our Coaching Franchise Helps You Unleash Real Power Here at People Building, we specialise in helping people reclaim ownership of their minds, their emotions, and their outcomes. Our coaching franchise is built on the idea that transformation doesn’t start with fixing something broken- it starts with awakening something already whole and strong. If you feel drawn to help others step into their true power, our coaching franchise could be your perfect next step. Through structured training, ongoing support and a meaningful mission, you’ll not only change the lives of those you work with, you’ll transform your own life too. And you won’t be doing it alone- you’ll be part of a community committed to using power wisely, responsibly, and ecologically. Final Thought- You Are Stronger Than You Know You are not powerless. You have never been powerless. You have only, perhaps, been powerfully believing in your own limitation. The moment you decide to believe differently, everything changes. by Gemma Bailey (with the help of Ai) https://www.peoplebuilding.co.uk/franchise

Hypnotherapy Franchises: A Step Towards Emotional Clarity

Hypnotherapy franchises offer a step towards emotional clarity, providing individuals with the tools they need to overcome mental and emotional challenges while offering franchisees a rewarding career path. By investing in a hypnotherapy franchise, you can make a meaningful impact on your community while achieving your own professional goals. The hypnotherapy industry is thriving as more people recognise the importance of mental health and well-being. From managing stress and anxiety to overcoming phobias and improving self-confidence, hypnotherapy provides a versatile and effective solution for a wide range of challenges. By investing in a hypnotherapy franchise, you can position yourself at the forefront of this growing field, offering clients the support they need to thrive. One of the key benefits of franchising is the structured support it provides. When you buy a franchise, you gain access to proven systems, specialised training, and ongoing guidance from experienced professionals. This framework allows you to focus on delivering exceptional results for your clients without the uncertainties of starting a business from scratch. The demand for mental health services continues to rise, making this an ideal time to enter the hypnotherapy sector. By investing in a franchise, you can tap into this growing market while benefiting from the credibility and recognition of an established brand. This can help you attract clients more easily and build a successful practice quickly. Franchise ownership also offers the opportunity to connect with a network of like-minded individuals. By sharing insights and strategies with fellow franchisees, you can enhance your skills and grow your business more effectively. This collaborative approach fosters a sense of community and support that is invaluable in the entrepreneurial journey. Beyond the financial rewards, owning a hypnotherapy franchise can be deeply fulfilling. The ability to help clients achieve their goals and overcome challenges provides a sense of purpose that is often hard to find in traditional employment. By aligning your career with your passion for helping others, you can create a business that brings both personal and professional satisfaction. As you consider investing in a hypnotherapy franchise, remember that this is more than just a business opportunity—it’s a chance to make a lasting impact. By empowering clients to achieve their full potential, you can contribute to a healthier, happier society while building a rewarding career for yourself. By the Ai version of Gemma Bailey https://peoplebuilding.co.uk/franchise

Connection vs Addiction - The Hidden Battle for Your Mind

Johann Hari once said, “The opposite of addiction is not sobriety. The opposite of addiction is connection.” This powerful idea was proven in an experiment with rats. In solitary cages, rats were given a choice between regular water and water laced with cocaine. Tragically, many chose the cocaine. But when placed in a “rat park” filled with other rats, toys, and stimulation, more than 90% of them chose clean water instead. It teaches us something painful but vital - when we feel isolated, addiction thrives. When we feel connected, addiction loses its grip. Why Connection Has Never Been More Important Today, we have more ways to connect than ever before. Video calls, instant messaging, global social networks - and yet loneliness is epidemic. Research shows that chronic loneliness increases your risk of death by 26% and is as deadly as smoking 15 cigarettes a day. 😟 It’s not enough to virtually connect. Humans are wired for real human interaction. We need to feel the presence of another person, hear the tone of their voice in real life, and physically experience the comfort of their touch. The rise in addictions - from alcohol to technology - can often be traced back to this: a lack of deep, meaningful connection. And it’s a loss we feel in our bones. 🌟 "Physical connection triggers the release of vital hormones like dopamine and serotonin - our bodies need real-life interactions to stay healthy and whole." 🌟 How to Create Real Connection in a Disconnected World One simple but profound tip I learned on a personal development course (and I wish I could remember who to credit!) was this: if you want to change something, give it Project Status. That means making it a high priority and pouring all your "lost time" into it. And let's be honest - we are experts at losing time. 😬 We waste it scrolling social media, dithering over breakfast choices, collapsing in front of a screen for "wind down" time that doesn't really rejuvenate us. If you start reclaiming even half of your lost hours, you could easily win back half a day each week. Imagine the difference that could make. Use that reclaimed time to reconnect: Arrange spontaneous coffee dates with friends. Take your partner out for an impromptu dinner. Spend unstructured, genuine time with your kids - not taxiing them between clubs, but truly being with them. These moments aren't just nice - they are crucial. They heal us. They ground us. They protect us from addiction and despair. “Be the person who makes eye contact, who laughs freely, who shows up for others - not just online, but in real life.” How This Links to Building Emotional Health - And to Our Coaching Franchise In People Building, we talk a lot about the importance of emotional resilience and meaningful life skills. It's not theory - it’s the heartbeat of what we teach. Our coaching franchise practitioners know that thriving isn’t just about surviving the day - it’s about feeling truly alive, and helping others to do the same. Through our coaching franchise, we give people the tools to rebuild their own emotional health, while teaching others to create better, stronger connections too. If you’ve ever longed to make a real difference, to go beyond the surface and change lives for good, our coaching franchise could be your calling. Your Challenge - Audit Your Lost Time Here’s what I want you to do: Audit your life. Find where your time is being wasted - your dead time - and reclaim it. Choose one person or one group to spend real, meaningful time with. Prioritise them. And one month from now, I want you to tell me how your life has changed. 🌟 Because I promise you - it will. by Gemma Bailey (with the help of Ai) https://www.peoplebuilding.co.uk/franchise

This One Mistake Could Be Sabotaging Your Coaching Business

Over the years, we’ve been very lucky at People Building to receive some truly exceptional testimonials from those who have trained with us. But these testimonials aren’t just glowing reviews because someone enjoyed the course or found it informative. There’s something deeper at play. The feedback we receive is often raw, emotional and filled with gratitude - not just because of the knowledge people gain, but because of the transformation they didn’t see coming. The Accidental Therapy That Changes Lives Here’s the surprising truth: even though our courses are training environments - not therapy sessions - they often lead to profound personal change for those taking part. Many of our delegates start practising the techniques with each other, expecting to improve their skills. What they don’t expect is to walk away lighter, more confident and sometimes even completely free from the very issues that brought them into the world of coaching in the first place. It’s not a promise, but it’s a pattern we’ve seen repeated again and again. 👉 “I came here to learn how to help others, and ended up helping myself too.” That’s the kind of feedback that makes us stop in our tracks. When we first switched to online training during the pandemic, I was worried that this magic would fade. How could such profound experiences still happen through a screen? Surely people would just be watching, passively taking notes, waiting to apply the techniques in the real world later on. But then something unexpected happened. Even in the very first virtual training I delivered - under the stress and chaos of lockdown - I saw it again. Real results. Real shifts. Real emotion. And because it was recorded, those incredible moments have been captured forever - a library of transformation frozen in time. Now, new trainees can witness those turning points with their own eyes. They can see what NLP in action really looks like. It’s More Than a Review - It’s Proof We ask our practitioners to record video testimonials about their training experience, and we use those to help others understand just how good this coaching franchise really is. Yes, you can find written testimonials and brilliant 5-star Google reviews from our practitioners too - but we believe the best testimonial is seeing what we do, as it happens. And it doesn’t stop with us. We also teach our practitioners how to gather their own testimonials from their clients. That’s not just good business practice - it’s a ripple effect of proof and transformation that supports your credibility, our reputation and, most importantly, the trust of the clients who are seeking help. Testimonials Are Therapy Too - For Your Client and For You When a client shares a testimonial, something powerful happens. It’s more than praise - it’s closure. By saying “This worked for me,” the client mentally affirms their progress. They take ownership of the change. They put the old problem to rest. And in doing so, they become part of someone else’s decision to take that same leap. This is why we make testimonial training part of your journey with us. We show you how to set up your Google Business profile, how to embed reviews into your People Building website, and how to use those stories to help others see what’s possible. Your testimonials become a tool not just for growth, but for healing. They validate the work you do. They showcase the success of our coaching franchise. And they pave the way for the next person who’s still sitting on the fence, wondering, “Could this work for me too?” by Gemma Bailey (with the help of Ai) https://www.peoplebuilding.co.uk/franchise

Hypnotherapy Franchises: A Commitment to Mental Resilience

Hypnotherapy franchises represent a commitment to mental resilience, offering individuals the tools they need to overcome mental and emotional challenges while providing franchisees with a rewarding career path. If you’re looking to make a meaningful impact while building a profitable business, investing in a hypnotherapy franchise could be the ideal choice. The hypnotherapy industry is thriving as more people recognise the importance of mental health and well-being. From managing stress and anxiety to overcoming phobias and improving self-confidence, hypnotherapy provides a versatile and effective solution for a wide range of challenges. By investing in a hypnotherapy franchise, you can position yourself at the forefront of this growing field, offering clients the support they need to thrive. One of the key benefits of franchising is the structured support it provides. When you buy a franchise, you gain access to proven systems, specialised training, and ongoing guidance from experienced professionals. This framework allows you to focus on delivering exceptional results for your clients without the uncertainties of starting a business from scratch. The demand for mental health services continues to rise, making this an ideal time to enter the hypnotherapy sector. By investing in a franchise, you can tap into this growing market while benefiting from the credibility and recognition of an established brand. This can help you attract clients more easily and build a successful practice quickly. Franchise ownership also offers the opportunity to connect with a network of like-minded individuals. By sharing insights and strategies with fellow franchisees, you can enhance your skills and grow your business more effectively. This collaborative approach fosters a sense of community and support that is invaluable in the entrepreneurial journey. Beyond the financial rewards, owning a hypnotherapy franchise can be deeply fulfilling. The ability to help clients achieve their goals and overcome challenges provides a sense of purpose that is often hard to find in traditional employment. By aligning your career with your passion for helping others, you can create a business that brings both personal and professional satisfaction. As you consider investing in a hypnotherapy franchise, remember that this is more than just a business opportunity—it’s a chance to make a lasting impact. By empowering clients to achieve their full potential, you can contribute to a healthier, happier society while building a rewarding career for yourself. By the Ai version of Gemma Bailey https://peoplebuilding.co.uk/franchise

A Disappointing Dream Holiday - And What It Taught Me About NLP

Is it worth expanding your skills? It’s a question I get asked often - usually by people who are sitting on the fence. They’re curious, tempted even, but hesitant. What if it’s a waste of time? What if they don’t use it? Or worse… what if they invest and then find out it didn’t change a thing? Let me give you the most honest answer I can. The Two Halves of the World - And Why I Chose the ‘Crazy’ Side When I first got into NLP, we were living in a world of contradiction. One-half of society was still chanting “suck it up” with a stiff upper lip. The other half - the quieter, “crazier” half - had started asking bigger, deeper questions. They wanted to understand their own emotions. They were hungry for meaning, connection, and better relationships - with others and with themselves. I chose to follow the so-called “crazy” crowd. And I have never been disappointed. Because what I discovered wasn’t just emotional intelligence - it was emotional power. 🧠 “Most people experience true connection once a year, if they’re lucky. But what if you could feel it every day?” The Magic of Training That Transforms You (Even When It's Exhausting) I remember one particular moment during my NLP Practitioner training. I was utterly exhausted. Mentally, emotionally - drained. But I also felt blissful. For the first time, I felt like I finally understood life. The people around me - behind me, beside me, in front of me - we were all in it together. Strangers became friends. Friends became lifelines. And many of them are still part of my world today. It reminded me of a story I heard - maybe from Rangan Chatterjee - about a 1990s Oasis concert where 100,000 people sang Champagne Supernova together. A unified, peaceful moment. That sense of unity, of deep belonging and connection? Most people only get that feeling once a year, if they’re lucky. But my training gave me that - again and again - in everyday life. And that’s what I want for you, too. When Your Skills Shape Your State - Even on Holiday I asked my cousin recently how his holiday had been. It was a long one - two weeks of pure relaxation. Or so I thought. But his answer surprised me. He said it was “alright.” Flat. Unmemorable. Not because anything went wrong - but because he’d stopped using his NLP tools. During his usual workday, those techniques kept him energised, focused and resilient. But on holiday, he wasn’t coaching anyone - so he didn’t use them. And he realised something powerful. NLP wasn’t just helping his clients - it was holding him together too. “You can’t teach these tools without using them on yourself. And when you stop using them - you feel it.” Why a Coaching Franchise Isn’t Just a Career Move - It’s a Life Shift This is why I believe in what we do so deeply. Our coaching franchise isn’t just about creating a new income stream or becoming your own boss (though those are great bonuses). It’s about transforming who you are and how you experience the world - every single day. From our NLP Practitioner training to our master courses, and our brand-new workplace mental health subscription - every product and programme we create is designed to elevate mindset, build emotional strength, and reconnect people to themselves and others. And that’s what makes People Building more than just a business. It’s a movement - one built by those of us who dared to be “crazy” enough to care. So, if you’re asking yourself, “Is it worth expanding my skills?” - you already know the answer. Say yes. Say yes to the mindset shift, the emotional upgrade, the deep connections and a coaching franchise that supports you for life. by Gemma Bailey (with the help of Ai) https://www.peoplebuilding.co.uk/franchise

Not Everybody Thrives With Us. Here's Why...

There’s a certain kind of person who thrives in the People Building coaching franchise. And while they may come from all walks of life, they all share something very special in common. The Kind of People Who Make a Difference Some of our most powerful practitioners have professional qualifications and years of experience under their belts - in sectors like healthcare, business, or education. Others are the kind of people who have learned their most valuable lessons the hard way - through life itself. They’ve faced real adversity. They’ve survived challenging circumstances. And now, they’re able to stand tall and say: “I got through it - and you can too.” These are the kinds of stories that inspire clients. Because when someone is in pain, struggling, or feeling lost, they need someone who’s been in the trenches - someone who knows. And our practitioners know. The people who do best in our coaching franchise are not just teachers - they’re living proof that transformation is possible. They care deeply. About their clients. About their clients’ families. About their community and the society we’re all a part of. But make no mistake - caring doesn’t mean going easy. In fact, part of what makes our practitioners so effective is that they’re willing to challenge their clients when needed. Sometimes, that means pointing out the excuses they’ve been hiding behind. Sometimes it’s about shining a light on the shortcuts they’ve been taking that are steering them away from success. This isn’t just about soothing and supporting - it’s about helping people make real, lasting change. That takes bravery. And a bit of audacity. Luckily, our training in NLP and hypnotherapy helps you build just that - confidence, boldness, and a strong foundation for becoming a powerful guide for others. Why Lived Experience Matters Just as Much as Qualifications Our most successful licensees aren’t the ones who simply coast through the training. They’re the ones who truly live the work. They don’t just know NLP and hypnotherapy - they embody it. They’ve used the tools on themselves first. They’ve subscribed to the philosophy. They’ve committed to living mindfully. They’re on their own journey of self-improvement and self-awareness, and that makes them powerful role models for their clients. The people who thrive here are leaders - often in quiet, understated ways. They’re helping adults who’ve carried outdated, self-limiting beliefs for decades. And because they’ve created their own coping strategies, overcome their own fears, and reframed adversity into opportunity, they can teach others to do the same. They care - and they’re humble. They know when they need support. They’re not afraid to ask for help, mentorship, or ideas that will allow them to serve their clients better. Our best practitioners are still learners - they never stop growing, never stop reaching, never stop caring. That’s who we’re looking for in the People Building coaching franchise. But we know that not everyone fits this criteria and that's ok. It doesn't mean you wouldn't make a great coach, it just means you wouldn't be great for us. We've spent years learning the avatar of the best practitioner for our organisation and we want to be transparent about that. You Must Care We don’t want cookie-cutter practitioners. We want people who care deeply, who lead with empathy, who’ve seen the messy bits of life and made meaning out of them. People who want to make a difference in others’ lives - while building something meaningful for themselves too. If that sounds like you, then maybe we should talk. Your journey with People Building could be the next chapter in the story that changes everything. by Gemma Bailey (with the help of Ai) https://www.peoplebuilding.co.uk/franchise

Franchise Consulting Services

Navigating the complexities of franchising can be daunting when you decide to buy a franchise. Franchise consulting services offer invaluable support to aspiring franchisees. With expert guidance, you can make informed decisions that will accelerate your path to success, whether you are interested in a coaching franchise or a hypnotherapy franchise. At People Building Ltd, founded by entrepreneur Gemma Bailey, the primary focus is on providing expert guidance tailored to franchisees' unique needs. For instance, if you are considering a coaching franchise, consulting services can deliver bespoke advice on market positioning and client acquisition strategies. Understanding your target audience and effective marketing techniques can significantly improve your ability to attract and retain clients. Similarly, if you opt for a hypnotherapy franchise, consulting services can help you optimise your operations and enhance your service delivery. This includes advice on streamlining processes, improving customer service, and implementing best practices that can increase client satisfaction and loyalty. The insights gained from consulting can be instrumental in ensuring that your franchise not only meets but exceeds client expectations. One of the most significant advantages of franchise consulting services is the opportunity to tap into the expertise of seasoned industry professionals. These consultants bring a wealth of experience and knowledge to the table, helping you avoid common pitfalls that many new franchisees encounter. Their guidance allows you to focus on building a thriving business rather than getting bogged down by avoidable mistakes. The demand for personalised services is on the rise for both coaching and hypnotherapy franchises. Franchise consultants understand this dynamic and can help you tailor your offerings to meet your clients' ever-evolving needs. By adopting a client-centric approach, you can create a competitive edge that distinguishes your franchise from others in the marketplace. Franchise consulting services are more than just advisory; they foster a partnership that encourages growth and innovation. When you buy a franchise, aligning yourself with a consulting service that prioritises support and guidance can significantly impact your success. This collaborative relationship empowers you to make strategic decisions that enhance your business's potential. Additionally, franchise consultants can assist you in developing a robust business plan, which is crucial when seeking financing or investment. A well-structured business plan not only outlines your goals and strategies but also demonstrates your commitment to success. This can be particularly beneficial when you approach banks or investors for funding. As you consider buying a franchise, consider the role that consulting services can play in your journey. Whether you are drawn to the transformative power of a hypnotherapy franchise or the enriching opportunities within a coaching franchise, the support of a professional consultant can open doors to success that may have otherwise remained closed. Ultimately, engaging with franchise consulting services can set the stage for a fulfilling and profitable venture. With their expertise, you can navigate the complexities of franchising with confidence, knowing that you have a partner dedicated to helping you succeed. By prioritising informed decision-making and strategic planning, you can build a franchise that not only generates income but also provides personal satisfaction and growth. Embracing the support of consulting services is a wise step towards realising your entrepreneurial dreams. By the Ai version of Gemma Bailey https://peoplebuilding.co.uk/franchise

NLP Has a Bit of a PR Problem.

If you’ve ever thought about training in NLP or hypnotherapy but weren’t quite sure what it could really do for you – personally or professionally – I want to pull back the curtain today. Let me tell you a story. A real one. Why NLP Sometimes Gets a Bad Rap – and Why We’re Changing That I make no excuses for it: NLP has a bit of a PR problem. Too often, it's associated with vague promises and limited scientific backing. But that’s changing – and we are helping to lead that change. The truth is, traditional NLP practitioners have been pretty bad at evaluating the success of their work in any meaningful, scientific way. But over at my other organisation, NLP4Kids, we’ve done things differently. We partnered with BPP University – one of the UK’s top private universities – and conducted a study that followed the British Psychological Society's code of ethics. The result? Scientifically validated data showing that NLP-based techniques significantly reduce anxiety and depression in children. So no, NLP doesn’t deserve the bad rap. But it does need to be taught and used correctly. When used with integrity and intelligence, NLP becomes more than just a toolkit – it becomes a mindset that rewires your entire approach to life. And that’s exactly what we do in our NLP Practitioner training at People Building. For me, NLP started as a personal development journey. I had limiting beliefs – about who I was, what I could achieve, and what kind of life I was allowed to live. My emotions were intense and unpredictable, and they dictated far too much of my experience of the world. NLP helped me change that. It gave me tools to understand myself better, to respond rather than react, and to finally release the pressure I was constantly putting on myself (and others). This is the kind of self-development we should be learning in school – but we don’t. You won’t find it in most workplaces either. But it’s vital. How My First Client Was a Heroin Addict – and Why That Matters It might surprise you to learn that I didn’t “get” NLP when I first trained in it. Honestly, it went over my head. Instead, I gravitated toward hypnotherapy. It made more sense. It was easier to market – people know what hypnotherapy is. They search for it. They believe in it. And, perhaps most importantly, it works. My first ever client? A heroin addict. Hypnotherapy wasn’t the whole story of his recovery, but it was a significant chapter. And heroin addiction is no small thing. That early experience shaped everything that came next for me. When you understand how to speak to someone’s subconscious mind, you hold the key to transforming lives – including your own. That’s why, nearly 20 years ago, I wrote my first published book on hypnotherapy – because it really is the stuff of magic. And for those of you exploring a coaching franchise, wondering how to move from the job you have now into a career that gives you flexibility, income, and the joy of helping others… this is the place to start. How to Get Started Whether it’s our NLP Practitioner training (happening in September 2025) or our Hypnotherapy training (running across October, November, and December), both paths offer powerful skills and the potential for real business success. If you're looking to move away from the daily grind and into a coaching franchise that gives back – both emotionally and financially – then this is your opportunity. And it doesn’t stop with the training. We offer more support than most realise: one-to-one guidance before you invest, ongoing marketing assistance, referrals from private medical insurers, and even government-funded contracts. Yes – we bring the clients to you. With pre-course study required for NLP (70% needs to be completed before attending), and my custom-developed optional study for hypnotherapy (because I want only the best out there), now’s the time to commit. Don’t delay – get started early, and become the kind of practitioner whose reputation precedes them. by Gemma Bailey (with the help of Ai) https://www.peoplebuilding.co.uk/franchise

Overwhelmed with Clients? Don’t Make This Common Mistake

When you start working as a practitioner, you’re bursting with enthusiasm. You’ve got your skills, your training, and a heart full of purpose. Clients start to roll in—and for a moment, it feels like you’ve made it. 🌟 But this is the precise moment where a lot of new practitioners unknowingly make a huge mistake… Why You Must Keep Marketing (Even When You’re Busy) One of the most common things I see is new coaches getting overwhelmed with client work—and then stopping their marketing. It feels logical at the time. You’re full to capacity, you’re juggling sessions, and it seems like you can just pause your promotions for a while. But marketing is like a muscle. Stop using it, and it gets weak. And when the client tide goes out, you’ll be left scrambling. A successful coaching franchise isn’t just built on helping people—it’s built on consistency. 🧠📈 At People Building, we’re very aware of this trend, and we’ve designed our business model to help you avoid it. That’s why we give ourselves up to three months to deliver your first five client consultations. It’s not just about ticking boxes—it gives us time to build meaningful momentum for your business and gather useful data for future growth. Yes, you might have more than five clients in that time (we love an overachiever!), but five is our minimum benchmark. And that window gives you time to get mentoring from me, create your website, and build your social media presence—without panicking about getting clients through the door. Marketing That Doesn’t Rely on You Being Everywhere Here’s the thing: your business needs to grow, but you don’t have to do everything yourself. We’ve introduced powerful automation tools to do the heavy lifting—so you can focus on clients while your content takes care of itself. 💻🚀 We’ve always provided marketing resources to help our practitioners post on social media and update their blogs. But now we’ve taken it a step further. We’ve created two new automation systems: A tool that automatically posts to your social media accounts every day—without you lifting a finger. An automated content system that publishes up to one blog post per week to your website and across your platforms. These features are available as optional add-ons when you start your coaching franchise with us, and they’re designed to keep your business visible and active, even when you’re deep in client work. You Can Do It All—Or Let Us Do It for You Our goal is to let you focus on what you love: changing lives through coaching. We’ll help you build your practice, promote your business, and sustain momentum—even when things get busy. The reality of running a coaching franchise is that your time and energy are precious. You can absolutely get hands-on with your marketing, social media, SEO, and blogging if that’s your thing. We’ve got your back. 💪 And as our tech gets more advanced, you can expect even more automations and tools to support your practice. The coaching franchise of the future isn’t just about helping people—it’s about building a business that works with you, not against you. So whether you're someone who likes to be in control of every post and pixel, or you'd rather leave it all to us and focus on delivering transformative work, we’ve got options to suit your style. 👉 Ready to take the next step? https://www.peoplebuilding.co.uk/franchise by Gemma Bailey (with the help of Ai)

Buy a Hypnotherapy Franchise for a Better Future

Hypnotherapy franchises present a fulfilling opportunity for individuals looking to transform lives while simultaneously building a successful business. By helping clients overcome personal challenges and achieve their goals, franchisees can make a meaningful impact in their communities. If you're considering your next career move, buying a hypnotherapy franchise could be the perfect choice. At People Building Ltd, established by the knowledgeable Gemma Bailey, the focus is on guiding individuals as they explore the rewarding prospects of owning a hypnotherapy franchise. The franchise model offers franchisees access to proven systems, specialised training, and ongoing support, ensuring they are well-equipped to deliver exceptional results to their clients. This level of preparation is crucial in the hypnotherapy field, where understanding client needs is paramount. One of the standout advantages of a hypnotherapy franchise is the unique ability to create a positive impact on people's lives while generating a sustainable income. With the increasing demand for mental health and wellness services, the opportunities for growth are vast. More individuals are recognising the benefits of hypnotherapy for managing stress, overcoming fears, and improving overall well-being. By investing in a hypnotherapy franchise, you can build a business that not only transforms lives but also secures your financial future. Moreover, franchisors' support in this industry cannot be underestimated. When you buy a franchise, you gain access to a wealth of resources, including marketing strategies, operational guidelines, and ongoing training. This support network can significantly ease the challenges of starting a new business. Many franchisees find that having a recognised brand behind them boosts their credibility and attracts clients more easily than if they were starting independently. Hypnotherapy franchises are more than just a business opportunity; they offer a pathway to personal and professional fulfilment. By selecting a franchise model that aligns with your passions and goals, you can create a business that leaves a lasting difference in the world around you. The work you do in helping clients unlock their potential and achieve their dreams can be incredibly rewarding and can foster a deeper sense of purpose in your professional life. As you contemplate the decision to buy a franchise, consider the broader implications of your choice. A hypnotherapy franchise allows you not only to establish a successful business but also to become a vital resource for mental health support in your community. The skills you develop and the relationships you build will not only enhance your business but also enrich your life. Owning a hypnotherapy franchise offers opportunities for personal and professional growth. By embracing the chance to help others while securing your future, you can create a thriving business that reflects your values and aspirations. The time to buy a franchise in this dynamic field is now, and the potential for success is not just about financial gains but also about creating a meaningful legacy. In summary, investing in a hypnotherapy franchise can lead to a fulfilling career that allows you to transform lives while achieving your own goals. With the right training, support, and dedication, you can develop a practice that significantly impacts both your clients and your community. The possibilities are endless for those willing to take the plunge and buy a franchise in the hypnotherapy sector. Embrace this opportunity to make a difference and build a brighter future. By the Ai version of Gemma Bailey https://peoplebuilding.co.uk/franchise

The Day a Lorry Driver Cried and Wrote Poetry in NLP Training 💥

One of the best pieces of advice I ever received in my NLP career didn’t come from a textbook—it came from another trainer. He told me: “Don’t stop doing private practice. Stay in the real world.” Why Real-Life Practice Matters in Training The reason behind this advice was simple: real-world clients show up with real investment. They want change. And when you're regularly immersed in those kinds of transformations, the stories you bring back into the training room hit differently. They’re raw, honest, and filled with emotion. The coaching franchise you build with us isn’t just about theory—it’s about witnessing change, living it, and sharing it. That’s why every time I train, I bring fresh stories from my client work—so your learning is always alive and evolving. 💡 Over the years, I’ve trained countless practitioners, and while I can absolutely deliver impactful demonstrations in the training room, nothing replaces the richness of real-life experience. That's why even if you return for retraining a few years later, you’ll hear new stories. Not recycled examples, but real client cases that reflect growth, healing, and learning in action. One of the more unforgettable stories I often share comes from a time I was demonstrating a technique called Change Personal History—a powerful process where someone revisits a difficult experience but this time, brings the emotional resources they’ve developed since. It’s transformative, to say the least. When the Room Fell Silent (and Then Sobbed) The person I worked with during that demonstration was not your typical therapy client. He was a six-foot-something, skinhead, lorry driver, football fan—an intense and formidable character. The kind who might usually put up a tough front. But he was brave enough to volunteer. By the end of the demo, he was sobbing. The whole room was sobbing. And I was barely holding it together myself. 😢 It was one of those training moments that transcended “learning” and became deeply human. There was something about the energy in the room, the collective empathy, and the sacred safety of that space that allowed him to truly let go. And the story didn’t end there. The next day, he returned to training with something unexpected: he’d gone back to his hotel room and written a poem. Beautiful, heartfelt poetry—about the shadows he’d been carrying, and the light he’d finally found. 🌟 That’s the kind of breakthrough that can happen—not just in therapy rooms, but in training rooms too. And it’s why I’m so passionate about keeping the “real” in what we teach at People Building. Why We’re Not Just Training Practitioners—We’re Growing People When you join the People Building coaching franchise, you’re not signing up for a classroom-only experience. You're joining a movement—of practitioners who are walking the talk, doing the work, and transforming lives. You’re learning from someone who still does the work every single week. You’re gaining access to a system that blends knowledge with heart, technique with truth, and structure with soul. A coaching franchise should never just be about business. It should be about bravery, breakthroughs, and becoming the person your clients need. 💼❤️ That’s what makes People Building different. So, when you come to training, I’ll share those stories with you. I’ll even show you that poem—because it’s a beautiful reminder that healing doesn’t always look how we expect it to. And if you’re ready to not only learn but experience how powerful this work can be, then maybe this is your moment to say “yes” to something bigger. 👉 https://www.peoplebuilding.co.uk/franchise by Gemma Bailey (with the help of Ai)